Written by: Beki Winchel
The footwear brand has been reaping praise for its marketing move that embraces diversity and inclusion. Adult sizes of the shoes are already sold out.
As PR and marketing campaigns are striving to be more diverse and inclusive, a new Converse collection hopes to take a big step.
The footwear brand recently released part of its Pride Collection, which include sneakers for both children and adults that carry the rainbow flag. This year, Converse is also offering designs that emulate the transgender flag.
The shoes represent a new frontier for Converse and other fashion brands looking to cater to a diverse consumer audience.
LGBTQNation.com reported:
… [F]or the first time, trans-themed sneakers are also available. Most other releases have been rainbow-themed as a nod to diversity although one company did produce a limited edition shoe for “bears and the men who love them.”
Converse’s lineup includes eight different designs. They’re available in both adult and children’s sizes.
Twitter users were quick to applaud the offerings:
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